Sounds good, right? Well, this ad headline may not be promoting an offer as good as you think. Let me start by saying that I am not saying agents who use a sale guarantee program are unethical, but you should walk in to the conversation with your eyes open.
First of all, with out a functioning crystal ball, there is no real "guarantee" that your house will sell in the open market. What the typical sale guarantee program entails is a pre-planned offer for the agent or brokerage to purchase your property. Purchase price and closing date , and maybe some other terms of the purchase, will be pre-set. Okay, still sounds not too bad, right?
But don't forget that successful real estate salespeople are business people, not home-buying charities. Unless they see rental potential, they are not likely to buy your house to keep it. And even if they do, there is a limit to how many of these can be done before financial constrictions prevent further deals.
No, on the contrary, as soon as they have a firm purchase of your property - maybe even sooner - they are probably going to start marketing it for sale. The ideal situation for them is for the property to pass through their hands to another buyer the same day. In order to achieve this, they will need to purchase the property low enough to be able to flip it at market value and not lose money.
If you really need to move, then maybe this will still appeal to you. You won't get what you want, but you will have an option that you can fall back on if necessary.
In the end, if you're inclined to call an agent offering a sale guarantee, just make sure you get and understand the full details on the offer before you commit to listing your property with them.
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